The Success Of Nike And Adidas - 1216 Words

In the recent years, it has become almost impossible to obtain certain sneakers (particularly certain styles from Nike and Adidas) due to very high demand with a very limited supply. Because of this, a resale market has been established where these certain styles are sold by people able to obtain them with profit margins ranging from $100-$1000. As a reseller, negotiating the buying and selling price of shoes is something that I deal with on an almost daily basis. Over the past few weeks however, I have been able to apply the tactics learned throughout the course of this class to become a more effective negotiator than I ever was in the past. After a recent shoe release, I was able to actually put my negotiating skills to the test (in hopes of receiving the best possible selling price). The quest for a negotiation began with the acquisition of the Adidas NMD_R1. This particular pair of shoes (with a retail price of $170), like many others, were extremely limited and sold out almost i nstantly. Preparation for this negotiation required a good amount of research, in hopes of establishing a strong BATNA and reservation price. My original BATNA was keeping the shoes (as they were my size). I began my research on eBay, Kixify (a sneaker marketplace), and Twitter, looking for a price range to begin forming my reservation price. After intensive research into the market, I found out that a high percentage of the shoes were selling at a price between $300-$450. After gaining knowledgeShow MoreRelatedNike/Adidas: Key factors that influence success of Nike and Adidas, Swot Analysis.2076 Words   |  9 PagesBrand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Brand awareness always brings a considerable advantage in getting consumers attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they dont have time to shop around. Athletic shoe manufacturersRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesof traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand and product line to meet the needs of various consumers, Nike predominantly targets and markets a lifestyle. This lifestyle attracts people who aspire toRead MoreNike Versus Adidas1190 Words   |  5 PagesNike versus Adidas As companies decided to dip into new markets, they develop a marketing plan, review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies, yet different viewsRead MoreCorporate Social Responsibility : Nike1312 Words   |  6 Pagesofficial website, they define their â€Å"Nike Responsibility† as: â€Å"Explore. Innovate. Scale. Collaborate. These themes define our sustainability journey, one that considers impacts across our value chain including labor, environment and communities. We ve been on this journey long enough to know that real change – long-term, lasting change – will only be possible by taking new paths and making breakthroughs.† (â€Å"Sustainable Business Report,† n.d.) Indeed, since the 1990’s Nike has made several strides towardRead MoreAdidas Case Study Consumer Behaviour Essay1314 Words   |  6 PagesCONSUMER BEHAVIOUR REPORT CASE STUDY: ADIDAS EXECUTIVE SUMMARY This report contains information regarding the global brand Adidas in relation to the consumer’s decision making process and its positioning strategy. The report starts off with a brief introduction followed by the consumer decision making process section which goes into how a consumer would end up purchasing an Adidas product. This is then followed by the positioning strategies section which includes a perceptual map and discussesRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreTaking a Look at Nike Inc.974 Words   |  4 PagesBrief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman wasRead MoreA Brief Note On The Best Sporting Memorabilia And Shoe Brand1041 Words   |  5 Pagesmemorabilia and shoe brand. However, there is a vast amount of information showing that Nike is the best sports related brand in the world. Nike is the most successful sporting brand to date. Nike also controls a majority of the sports market around the world. Finally, Nike has some of the most profitable products and partnerships in the sports. Nike is the best sporting memorabilia and shoe brand in the world, as Nike is the most successful of all of its competition, controls most of the market, andRead MoreMarketing Analysis : Nike s Strategy1540 Words   |  7 Pagesgrowth as there’s more demand for trendy sportswear, most notably women as well as an increase in competitors; new look, Topshop and boohoo. Young people are the biggest sportswear buyers and are the most interested in innovation. (Sender, June 2015) Nike, as a company, fit into this market as the leader in sports fashion as they rank #1 in most valuable sports fashion and #18 overall on most valuable brands. (The world’s most valuable brands, 2015). The objective of this assignment is to criticallyRead MoreAdidas Economics1717 Words   |  7 Pages[pic][pic] [pic] Economics of Adidas by Georgi Kolev Sem03 2011 Table of Contents: 1. Traditional organization forms of a company and kinds of risks involved in each of the different forms. 3 2. Factors in the economic environment influencing the business of Adidas © 4 3. Adidas © and Porter’s 5 Forces model. 5 -3.1 Major factors from each force and how they influence the industry. 5 1. Traditional organization forms of a company and kinds of risks involved in each of